Social media has become a popular term in marketing strategies. Today any business marketing strategy includes social media platforms without which the reach would become very minimal. Instagram is one such brilliant tool that helps businesses connect to millions of people on their smartphones. Therefore, the availability of smartphone apps has been a valuable addition that promotes growth in the marketing of products. There has always been a conflict in opinion to understand features of Instagram business account vs personal account.
Let us see the major differences of Instagram business account vs personal
The features of a personal account in Instagram include some of the business account’s benefits. For example, stories, which are a popular mechanism to attract customers quickly, and the posts that help the customers get updates regularly are available in personal accounts.
So how to choose which is the best for the company in Instagram business account vs personal account?
The comparative features
1. The availability of premium features in the Instagram business account
Even though the personal Instagram account offers the user to post the stories, the business account holders get some additional benefits called the premium features, which maximize the companies’ ability to reach many more customers directly.
2. Swipe feature
If the business has more than 10,000 followers, the swipe feature is an added bonus that you get when comparing with an Instagram business account vs a personal account.
Let us say that a user likes the story on the Instagram business account. The person can easily visit the website with one swipe. At the bottom of the post, the prompt for a swipe is present, which allows the viewer to reach the website. This way, the company can increase the traffic to the website. This feature helps in increasing the audience and increasing the effectiveness. It can be used for anything like marketing, announcements, product launch, etc.
3. Get the digital analysis better from Instagram business account vs personal account.
The main interest of any business is to find the analytics; it plays a crucial role in getting the information of the reach and which posts are getting good traction. Statistics are the key for any company to make decisions that help them improve the product and services. The consumer behavior and the mindset of consumers are easily understood with analytics. For example, if you know what the customers prefer, you can make products that they need which enhances the business and improves customer relations. The business account in Instagram includes a button for viewing insights that allow the company to get deep analysis.
4. Boost the reach to a large audience with Instagram business account vs personal account
Since there is a huge user base, it is up to the business to make use of it. The Instagram user base is nearly 200 million, which allows the business to reach millions of customers online, which is not possible with offline marketing. By boosting a post on the Instagram platform, the businesses can easily promote their business products, launch new services or make attractive posts to keep the customers engaged. The analytics combined with the post-boost feature will amplify the benefits if the company has a business account on Instagram. This will increase the post views, help in customer engagement rate and boost traffic to the website.
5. Offer company details with a click of a button.
Today customers don’t want too much work to do, and social media is a great platform to offer them the convenience they want. When looking at features in Instagram business account vs personal account, you will identify that the contact information in the business account has many practical and useful options that allow the customers to find the best means to contact you. Today customer attraction is the key, and providing them with accessibility to reach the business adds value. This feature eliminates the hassle of going to the website for contact information.
6. Ad campaigns
The business account user in Instagram gets to run ad campaigns. This is different from the posts, and it is widely used to promote the business. It helps in keeping the customers engaged as the ad campaigns can be run in series. The consistency in creating and running these campaigns ensures that customers get continuous information. It helps in lead generation increases followers and sales.
Suppose you are planning to increase the reach of the content on the social media platform. In that case, the useful features the business account has compared to the personal account will offer deep analysis that helps track the performance and gain more traction. Growth through Instagram business account vs personal account is huge for a business. Businesses get amazing benefits once they create their Instagram business profile. They must ensure that they are consistent in posting information on the platform. Additionally, customers look for good-quality images and videos relevant to the viewers.